Offerings will include exclusive content and access to the magazine's editors and exclusive events.Īt Vogue Runway, images are the limit for pay-for-play coverage, said a source with knowledge of Vogue’s approach. Vogue is in the process of rolling out a new membership programme for readers, for example, with tiered pricing models reaching as high as $100,000 per year. Vogue is seen as the most valuable title in Condé Nast's portfolio, and the US edition is leveraging its authority in the eyes of brands and readers to generate revenue in new ways during a challenging time for the publisher. the brand equity that Vogue has is parallel to few.” “I think the past five years has proven that. “Experts and brands will always prioritise using and referring to the genuine, ‘clean’ image directly from Getty, Imaxtree, or Vogue,” said a content strategist who works with fashion publishers. While Vogue Runway previously only featured images of collections it also reviewed, that is no longer the case in recent seasons. During the Spring 2019 ready-to-wear season for womenswear, Vogue Runway listed about 480 brands, according to the site’s index, versus about 445 the same season two years prior.
It’s unclear how many designers have taken Vogue up on its offer, as brands that pay to be featured are not demarcated in any way. The option has been available for at least three seasons, according to a source with knowledge of the publication’s strategy, and does not include reviews or other written content. Images from hundreds of shows are posted each season, often hitting the web minutes after models walk down the runway.īut now for $20,000 a year - and pending Vogue editor approval - a designer or brand can have their lookbook or collection images uploaded to Vogue’s Runway website and app twice annually, according to a term sheet reviewed by BoF. The site now boasts 2.5 million unique visitors during an average fashion week, and the title says its Vogue Runway app has been downloaded more than 1.8 million times. Joining Vogue Runway’s index of designers and brands is seen in the industry as a stamp of legitimacy, dating back to its origins as part of in 2000. NEW YORK, United States - Brands looking to join the likes of Gucci and Chanel in Vogue Runway's online index of fashion week collections can finally do so - for a fee.
0 kommentar(er)
